Hey, I'm Judit.

I grew up in a small Hungarian village where everyone knew everyone — and where difference was rare. When I finally stepped outside that bubble and encountered other cultures for the first time, something in me changed. A quiet rebellion turned into curiosity. I became obsessed with questioning why we are the way we are, how we make sense of the world, and how culture shapes behavior.

That curiosity took me to Denmark in 2019, where I studied anthropology. It trained me to observe, listen, and look for patterns in human experience.

I brought that into marketing and found the part I was good at: taking something complicated and making a specific person care about it. But I wanted to be closer to the people I was writing for. So I went deeper, into customer journeys, user behaviour, and the research behind both. I specialised in user research at the Technical University of Denmark, then co-created a MedTech product for hospitals. Building that from nothing taught me what it costs to make a claim about a product when the risk is real.

Since then I've worked across health tech, crypto, finance and manufacturing. I've mapped 25+ competitor ecosystems across the Nordics and watched the findings shift brand investment between markets. I've run discovery interviews that stopped a product from being built the wrong way. I've rewritten a B2B site's message and seen booked calls rise 13% in two weeks.

Product marketing is where all of it lands. It's the job where understanding people and selling the product are the same task. I'm best with technical products, the ones where the value is real but buried, and someone has to make it legible without dumbing it down.

Tools change and categories shift. The work always comes back to understanding what people need, and why they choose what they choose.